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Vintage JC Penny Catalog Underwear



I just came across this page from the JC Penney Summer 1981 catalog, and it's incredible. Look at this amazing spread of hi-cut briefs!

Which one(s) would have you filling out an order form and sticking it in the mail? Of the six panties shown here, I could see myself wearing at least four of them, and that's pretty good odds for the underwear page (sorry striped cotton briefs and solid-color cotton briefs. You're cotton. Immediate disqualification.)


The "Glistening Briefs" look for all the world like a pair of Vanity Fair hi-cut briefs in some dark color. The catalog says they "have that special sparkle," and I have to agree. I could imagine striding confidently around the house in these.

Then we have the "Stretch-Lace Briefs". I'll admit it, I'm not into lace as the main material for my panties: not only is nylon or microfiber the far superior choice relative to all other options, but lace panties can actually chafe after a long day. With that said, I would realistically put these on for a relaxing evening after a long day at work, sitting on the couch drinking wine.


Now we're talking. This JC Penney catalog is speaking my language. Panties E and F show some real promise.

First up, the Lace-Trimmed Nylon Briefs are dazzling and somewhat imposing. I feel like they're daring me to try them on, with that outrageous high lace waistband and the delicious detail in the seams. The catalog says these "help you feel as pretty as you look." I'm sure I'd feel much, much prettier than I actually look in these. 

Then panty number F, the Wrangler Lace-Trimmed Briefs. Who knew Wrangler was in the women's underwear game back then? These look like the more sober cousin of the Lace-Trimmed Nylon Briefs, and because of that I can imagine myself wearing these as simple daily underwear hidden snugly under my jeans with nobody else the wiser.

I love looking through the old catalogs that you can find online. If I had a time machine, there's a non-zero chance you'd find me back in 1993, filling out an absurdly long order form.






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